With support from SIFEC's industry-education partnership resources, faculty and students from Sanda University Fashion School produced the official promotional video for the 6th Shanghai Pet Fashion Week. The theme video, Between Fluff and Fusion, was officially released at the event's press conference held at Shanghai International Fashion Center on March 7, 2026, and received positive feedback from the industry.

The project was launched through the first "Sanda Cup" National Innovation and Creativity Competition on Industry-Education Integration for Private Universities and Vocational Colleges. With the support of Party Committee Secretary LYU Wenjun, Shanghai Fashion Center provided the project brief, and faculty and students from the Fashion Communication program undertook the task of producing the official promotional video for the 6th Shanghai Pet Fashion Week. The project was integrated into teaching and graduation projects, providing students with valuable hands-on experience through a real industry assignment.

Created around the theme Between Fluff and Fusion, the video presents a warm and stylish interpretation of the relationship between people and pets. The final work, created by LIN Heming under the guidance of SONG Huili, was officially selected for the event. The project was completed through close collaboration between the school and industry partners, with strong support from SIFEC and the Shanghai Pet Fashion Week Organizing Committee.

The 6th Shanghai Pet Fashion Week will be held from March 27 to 29 at Shanghai International Fashion Center, where the promotional video will be screened during the event. Looking ahead, SIFEC will continue to explore stronger integration between fashion education and industrial development, and contribute to Shanghai's development as a global fashion capital.