Shanghai International Fashion Education Center (SIFEC) recently delivered a themed training program, "Seeking Oriental Colors: Styling Aesthetics of Neo-Chinese Fashion", providing professional support to the Neo-Chinese style brand Fanghuasong. Over two days of immersive study, participants explored the cultural foundations and styling logic of Neo-Chinese fashion, refining its aesthetic language and commercial expression.

Fanghuasong is a Shanghai-based high-end silk couture brand specializing in Song brocade, Xiangyun silk, and other traditional silk fabrics. Through bespoke craftsmanship, the brand continues the heritage of millennia-old Chinese aesthetics.

The program guided learners through the evolution of Chinese dress—from ancient dynastic garments to modern reinterpretations—clarifying key aesthetic principles. Led by senior color and styling specialist Lumy, the course examined the transformation of traditional colors, silhouettes, and textures in contemporary design.

A practical "one garment, multiple styles" session demonstrated how thoughtful combinations of color, fabric, and form enable a single piece to adapt to work, social gatherings, or formal occasions, enhancing product versatility and commercial value. Learners also practiced style and body-shape analysis to strengthen precision in customer profiling and recommendation, completing full-look styling with Fanghuasong's product range.

The training reflects SIFEC's belief that true fashion power arises from a deep understanding of tradition and a forward-looking vision. SIFEC remains committed to supporting brands like Fanghuasong as they explore contemporary expressions of Oriental aesthetics and expand their influence on the global fashion stage.