On April 14, Dr. Mohd Firdaus Hassan (Director of University of Kuala Lumpur Malaysia-China Institute) and Raymond Hong (Vice Chairman of MAYCHAM CHINA Shanghai Office) visited the Shanghai International Fashion Education Center (SIFEC). The delegation was received by XU Tianyu (Vice President of SIFEC) and LIU Yanfang (Dean of the International School).

The University of Kuala Lumpur is a leading Malaysian institution with a strong focus on vocational education. Its academic portfolio includes disciplines such as maritime studies, aviation, chemistry, business, product design, fashion design, and multimedia animation. The university offers a complete talent development system across undergraduate, postgraduate, and doctoral levels.

The visit focused on exploring opportunities for collaboration in design, marketing, and related fields. After a campus tour and an overview of SIFEC's campus and teaching facilities as well as collaborative programs, both parties engaged in discussions covering student exchange programs, faculty development, skills competitions, credit transfer mechanisms, and joint academic initiatives. Both sides expressed a strong willingness to expedite the signing of a memorandum of understanding to initiate cooperation.