SIFEC Fashion Buyer and Merchandise Management Intensive Training Course condenses the core of the buyer's career: buying merchandise into four full day essence courses. Through four days of comprehensive study of the market and commodities and showroom buying practice, you will have a clear understanding of the commodity planning and purchasing for a brand or store, so as to effectively control the commodities of the brand or store.

● If you're a business owner struggling with overstocked inventory and precise budget(s)

● If you're a fashion professional seeking a transition into buying or upgrade your expertise

● If you're a student hoping to have a solid foot in the door to step into the buying business of your dream

● If you're interested in this hot and trendy field

Day 1 Fashion Merchandise Management Strategies

From market trends to market positioning

Fashion Market Trends/Consumer Behavior Trends/Brand Target Market Positioning/Role of Merchandise in Marketing/Millennials and Age Z: The Future of Fashion Success, etc

Day 2 Fashion Merchandise Management Tips

Play with OTB & EXCEL

Rate of Sales Movement and Merchandise Budget OTB/Commodity Series Planning/Buyer's Must-Know EXCEL Skills, etc

Day 3 & Day 4 Fashion Merchandise Management Practice

Showroom Buying Practice

Target Consumer Locking/Sales Budget Setting/OTB Purchased Amount Confirmation/Commodity Selection/Statement Speech for Buying, etc

Sabrina

Associate Dean, FABA Business School, Shanghai International Fashion Education Center

Chief Commercial Officer, Lagardere, one of the world's top three travel retail companies

Adjunct Professor for cooperative projects of Fashion Institute of Technology (FIT), North Carolina State University and Donghua University. She has taught at University of Surrey in UK, Istituto Marangoni in Italy, IFA Paris and other colleges. Also, she has nearly 20 years of working experience in the fashion fields of merchandising, art display, retail, logistics, marketing, customer relations and etc. She is currently the Chief Commercial Officer of Lagardere, one of the world's top three travel retail companies. Previously, She was the Director of Merchandise and Art Display for Gucci China and led Gucci to achieve rapid growth in recent years, reaching 6 billion performance. She holds a Master's degree from Leeds University Business School (UK). She has worked for Celine and Chanel,  and started at Givenchy nine years ago as the Director of Merchandise for Greater China, before becoming the Director of merchandise for Burberry China.

¥8800

4 days

<Rolling classes throughout the year>