【Course Introduction】

SIFEC Product Design and Planning Course will take two days to focus on the factors that closely affect product design and planning - lead you to clarify the brand positioning, product strategy, and finally realize the optimization of the product structure to forge a brand which truly suits market demands and create best-selling products.

【Enrollment Target】

Design director, product R&D designer, category manager, OEM, ODM leader, designer studio leader, person who wants to engage in product development and planning

【Course Content】

Day 1

- Trends vs. product design/trends have a guiding effect on the products of a new season, and the best-selling styles of the new season's products are transformed accordingly

- Brand planning and brand positioning/the premise of product branding: how to position the brand according to local conditions, how to plan differentiated brands

- Product positioning/product positioning is to set the product differentiation according to the brand positioning and define the product strategy every quarter

- Series story and band/

Series story: the setting of commodity style in order to appeal to different consumers

Band: listing time and product mix set according to consumers' consumption frequency

Day 2

- Product planning/based on market trends to meet customer needs: "Basic Planning Concept"

- Color planning, fabric planning, design planning/Refining the colors, fabrics and selling points of the new season according to brand positioning and product positioning and the fashion trend of a new season

- Product attributes/classification of products in order to maximize profit in the process of selling

- Product design/design of the product according to brand positioning and product planning

- Product matching display design/to highlight the brand positioning and brand DNA visual communication methods, also a means to enhance product sales

- Preparation of product planning plans

【Introduction of Teachers】

MAX

Design Director, OY LONDON/JOYRICH

Consultant, AQUASCUTUM/ILARIA China

Director of Merchandising, US POLO ASSN,

Commodity Planning Director, VANCL

Lead Designer, BALLY Gold,

Founder of designer brand YUHUA.

-is good at brand differentiation positioning, merchandising design, commodity planning mode.

【Course Fee】

¥3500

【Course Duration】

2 days

<Rolling classes throughout the year>