【Course Introduction】

SIFEC E-commerce Buying and Operation Course, enables you to master the essence of E-commerce operation and E-commerce buying. Whether you are a brand owner or have an online store, it will help developing a clear strategy for your buying and operation.

【Enrollment Target】

Online store leader, E-commerce buyer, E-commerce operation leader, fashion buying store owner or other brand store owners who plan or are expanding online business

【Course Content】

Day 1

-Development process of E-commerce industry

-E-commerce business model

-Overview of the overall industrial chain of E-commerce industry

-Traditional E-commerce PK social E-commerce

-Business mode of social E-commerce

-Key points of social E-commerce business

-Basic logic of traditional E-commerce

-Key points of traditional E-commerce operation

Day 2

-Introduction to E-commerce buyers

-E-commerce buyer’s duties

-Cultivation of subjective motivation, such as fashion trend & style judgment, combination and matching

-Knowledge of merchandise data

-Knowledge of online data

-Introduction to merchandise planning

-Sales report and data analysis

-Make initial buying plan

【Introduction of Teachers】

Marico

MBA from Glorious Sun School of Business and Management, Donghua University.  -has served as the integrated marketing director of Shanghai Ruijinlin E-commerce.

-is a co-founder and senior project director of Chun Zheng E-commerce（淳钲电商）.

-with more than 10 years of E-commerce operation experience, has managed a number of international clothing brand E-commerce projects, such as Prich and Scofield of E-Land Group in South Korea, and achieved a tenfold increase in business performance for the brand in less than three years. 

-enabled Spain’s Inditex Group's fast fashion brand Bershka, Italy's Calzedonia Group, Agnes b. and other well-known fashion brands at home and abroad to implement their E-commerce business. And helped a number of traditional brands to build new retail, O2O and CRM business systems to help enterprises achieve business closed-loop.

Kayla

-has more than 10 years of experience in E-commerce operations.

-is the merchandise director of Chun Zheng E-commerce（淳钲电商）. 

-has successfully bought merchandise for brands or stores such as Aiken Jeans, LEE, Hui Li, Moimoln, Allolugh, Bobojojo realizing 100% to 200% performance growth. 

-is especially good at online product selection, brand cost control, price setting, making sales strategy suggestion, etc.

【Course Fee】

¥3500

【Course Duration】

2 days

< Rolling classes throughout the year >