【Course Introduction】

SIFEC teams up with experienced industry experts to help you capture the TikTok wave. Covering registration, content creation, operations, trends, and monetization, this zero-to-hero 2-day course empowers your entrepreneurship and career development.

【Course Content】

<DAY 1>

PART 1

Development History

Market Status

Future Directions

Target Audience

Ecosystem Distribution

Merchant Self-Positioning

Business Model Selection

Basic Cost Structure

PART 2

TikTok Algorithm Secrets

Core Mechanism of Traffic Pools

Content Distribution Mechanism

Who the Algorithm Serves

<DAY 2>

PART 1

Account Registration: Hardware Devices, Phones, US Apple ID, Gmail, Astrill Account, Payoneer Account, Basic Operation Guide, Network Environment Check

Account Registration: Account Setup, Account Building, Account Positioning, Account Types, Data Dashboard

Account Operation Logic and Traffic Acquisition Methods

Content Sources

PART 2

TikTok Monetization Methods

Fund Monetization

Influencer Monetization

Live Streaming & Short Video E-commerce

TikTok SHOP

Agency Operations

Advertising Placement

<DAY 3>

PART PLUS

1-on-1 Coaching

Uncovered TikTok Account Features & Techniques

Student Q&A

TikTok Advanced Course ¥2000 Discount Coupon

Content Directions

Traffic Strategies

Innovative Business Practices

Exclusive Benefits for Employed Students

Application for TikTok SHOP Official Exclusive Access

Career Path Support for Students

Priority Recommendation for TikTok Internships

Priority Recommendation for Xiyun Group Internships

Priority Recommendation for Other Quality Cross-border Enterprises

Exclusive Support Channels for Entrepreneurial Students

Brand Collaboration Channels

Manufacturer Cooperation Channels

Platform Traffic & Funding Channels

【Faculty Team】

Albert Zong

With 10 years of experience in e-commerce operations, Albert is the top operator of Tmall Global brand stores and a TikTok operator managing stores with tens of millions in revenue. He has successfully launched top stores across three country markets. His teaching style blends the rationality of operational data logic with the sensibility of the fashion industry. He emphasizes user operation data models, combined with the preferences of overseas influencers and their affinity for novel content, along with creative scenario design and precise product sourcing.

Song Keyu

Co-founder of ChinaAndWord and exclusive service provider for leading cross-border e-commerce company SHEIN. Former Strategic Investment Director at Feishu Xinnuo Group, China’s largest outbound advertising company. Previously responsible for global user growth at Alibaba Group, Song has managed overseas growth strategies and executions for nearly half of China’s top outbound companies. He shares insights on how leading Chinese outbound companies build ultra-high conversion traffic pipelines, learning user growth and operation theories from the cutting edge of various industries, and achieving rapid growth in both B2C and B2B businesses amid fierce traffic competition and securing superior ROI.

【Tuition Fees】

¥4380

【Course Schedule】

<Rolling enrollment throughout the year>