【Course Introduction】

New Audiences, New Needs, New Products, New Channels, New Stories.

In the post-pandemic era, seize your new opportunities and put your creative marketing into practice.

【Target Students】

Entrepreneurs, Creative Industry Professionals, Manufacturing Industry Professionals

Marketing Professionals, Retail Industry Professionals, Interdisciplinary Learners

【Course Content】

The Marketing Innovation Course integrates marketing thinking and design thinking, led by cross-disciplinary instructors from marketing and cultural creativity fields. It guides learners to study:

1. Creativity, Innovation, and Entrepreneurship Processes

2. New Business Opportunities in the Post-Pandemic Era

3. New Customer Groups and Needs in the Chinese Market

4. Creativity and Innovation in New Products

5. Reconstruction of People, Goods, and Places in New Channels

6. New Storytelling from Public to Private Domains

Lesson 1: New Customer Groups and Needs

○ Creativity, Innovation, and Entrepreneurship Processes

○ New Business Opportunities in the Post-Pandemic Era

○ New Customer Groups and Needs in the Chinese Market

Lesson 2: New Product Management

○ Product Marketing

○ Product Creativity

○ Product Innovation

Lesson 3: New Channel Operations

○ Omnichannel Marketing

○ Consumer Journey Design

○ Reconstruction of People, Goods, and Places

Lesson 4: New Storytelling

○ Marketing Communication

○ Customer Touchpoint Content Design

○ New Storytelling

【Faculty Team】

Yi

Founder & CEO

MIMU (Sustainable Brand)

Milan Expo Brand Consultancy Co., Ltd. (International Affairs)

About Yi

1. Master’s in Brand Management

Serial Entrepreneur | Strategic Consultant | Undergraduate & Master’s Lecturer

Serial Entrepreneur

As a serial entrepreneur, Yi has co-founded and managed five companies across industries such as fashion, luxury, consulting, marketing, education, international trade, and new retail.

2. Strategic Consultant

Yi has served as a strategic consultant for numerous organizations, covering marketing research, consumer insights, strategic planning, brand strategy, marketing strategy, business planning, market planning, and creative design.

Brands served include: Gucci (Italy), Dolce & Gabbana (Italy), Moncler (France), Shanghai Tang (Hong Kong), Alberto Guardiani (Italy), Furla (Italy), Benetton Group (Italy), Mango (Spain), Ecco (Denmark), Ray-Ban (USA), Abercrombie & Fitch (USA), Tendence (Australia), Angry Birds (Finland), PPPlanet (Canada), among others.

3. Undergraduate & Master’s Lecturer (Bilingual in Chinese and English)

Yi has authored and taught numerous bilingual courses in business innovation, marketing, brand management, fashion and luxury management.

SKEMA Business School (France, ranked No.11 globally in Marketing by QS):

Master’s: Design Thinking

Bachelor’s: Marketing

Istituto Marangoni (Italy, Top 3 Global Design School):

Master’s: Fashion System, Marketing Research, Marketing & Communication, Product Management, Pricing, Fashion Advertising, Omnichannel Retail

Bachelor’s: Fashion System, Fashion Marketing, Marketing, Fashion Sociology, Brand Analysis, Digital Marketing, Fashion Branding, Creative Research, Luxury Business Models, Business Planning

Corporate Training: Fashion Fundamentals

Shanghai International Fashion Education Center (SIFEC):

Corporate Training: Omnichannel Retail

Professional Training: Marketing, Brand Marketing, Fashion System

Open University of China:

Bachelor’s: Neuromarketing, Consumer Journey, Brand Launch, Brand Revitalization

Award:

2021 Bronze Award, 7th China International “Internet+” Innovation and Entrepreneurship Competition (Shanghai Division), for industry-education integration project.

【Tuition Fees】

¥1980

【Course Schedule】

12-Hour Online Learning (Theory + Practice)

12 hours of online learning: Conducted over two weekends, with 3-hour sessions on Saturday and Sunday each week.