Clothing professionals, perhaps you are suffering from the following "troubles":  No rules to follow when designing and all by your feelings? No inspiration when it comes to product combinations? Stereotyped store displays lead to mediocre performance? Lack of professional knowledge when live-streaming sales? Single source of income, want to get rid of an office worker, confused without direction? ... It all comes down to one thing: the colour coordination is not done well!

In today's society, "vision" is prioritized. The eyeball economy dominates the direction of consumers’ purchase and colour coordination directly affects their store entry rate/click rate and purchase rate. It is not difficult to create a nice colour! By learning colours, analyzing colours, and using colour tools, we can create high-quality colour combinations for any outfit/design/scene!

The course is divided into two stages, suitable for learners of different foundations. By using the national colour standard, COLORO tool system and taking professional courses, you can fully master the knowledge of colour coordination and improve the efficiency of costume matching. The application of COLORO data analysis techniques can empower the brand and improve sales performance.

● Shop owners who want to learn colour matching and improve store entry rate

● Fashion practitioners, designers, buyers, visual merchandisers

● Designers whose colour matching technique is limited and can not improve the matching efficiency

● Fashion people who want to quickly improve matching skills via systematic learning

● Shop owners who do not understand colour marketing and want to improve sales performance

● Beauty lovers of zero foundation who want to learn collocation

Divided into A· Colour Matching Training Class and B· Colour Matching Professional Class

A· Colour Matching Training Class

2 hours online + 2 days offline

1.Walk into Colour

- How the human eyes recognize attractive colours

- How to avoid being deceived  by colours

2. Colour Psychology

- Psychological feeling of colour

- Application of colour (workplace, age, hobby, consumption ability)

3. Colour Matching Ideas

- Underlying logic of colour matching

- Closed-loop idea of colour matching

4. Colour Matching Templates

- How to locate the colour style of personal preference

- How to match colours properly

(Gift: free online matching work pack)

Offline section: (2 days) 

1.Basics of Colour

- Three elements of colour

Make a matching plan based on the three elements

2. Colour Style Positioning System

- What colour style means

- How to locate the colour style quickly

3. Colour Style Matching

- 9 practical colour style analysis

- 9 classic colour style matching

4. Colour Matching Tips (Beginner Level) 

- Colour formula

- Classic colour matching: 10 colour collocations

5.Colour Matching Tips (Advanced Level) 

- Colour matching for a certain occasion: how to choose clothes without embarrassment

- Accessory colour matching: How to match the dazzling accessories

- Colour of shoes, hats and bags: How to keep a pair of shoes from ruining a carefully matched outfit

6. Popular Colour Matching Tips

- 2020-2021 Colour Trends

-  Combination of popular colours and fashion

B. Colour Matching Professional Class

2 hours online + 4 days offline (including 2 days online + 2 days offline colour matching training class)

(Gift: half-year online colour course & offline colour salon)

In addition to the colour matching training class 2 days online + 2 days offline, the classes also include:

1. Colour Working Principle

- How we recognize colours

-Three elements of colour

- COLORO 3D system and colour space

- How to easily/quickly/comprehensively locate and analyze colours according to hue

- How to easily/quickly/comprehensively locate and analyze colours according to lightness and chroma

2. Colour Management

- Colour recognition

- Colour analysis

- Training of colour sense

- Numerical numbering of colours

3. Colour Perception

- Positive/negative meanings of colour

- The feeling of colour

- Ambient colour (nature, city, season, climate)

4. Colour Matching

- Effect orientation of matching (coordination, grandeur/elegance, introvert, dynamism)

- Colour basic matching skills

- Advanced colour matching skills

5. Advanced Colour Matching

- Colour creative modeling case study

- How to draw parallels to achieve creative colour matching

- Combination of colour creative modeling and character image

6. Colour Inspiration

- Source of colour inspiration

- Making of colour inspiration boards

- Inspiration board matching technique

- Inspiration board operation process

7. Industry Colour Data Analysis

- Enterprise colour combing

- Establish industry colour database

- Analyze whether the brand positioning matches

- Retail market and consumer colour preference analysis

- Fashion colour analysis

- Colour analysis of brands

8. Colour Marketing

- Role of colour matching in sales

- How to use colour matching to improve  'first round social effects'

- How to use colour matching to achieve personal brand labeling

- Performance marketing with colour matching

- How to use colour matching to improve shop click-through rate

- How to use colour matching to increase store visits

- How to use colour matching to achieve "multi-styling collocations" to enhance joint sales

- How to use colour matching to improve the selection and combination of goods

9. Colour Consulting Workflow

- Colour consulting workflow inference

- Colour consultation early and late follow-up and feedback collection

Lumy

COLORO Color Center Consultant

Guest Lecturer, Shanghai International Fashion Education Center

She is a senior training lecturer with 13 years of front-line teaching experience. She has cooperated with many Fortune 500 enterprises and participated in the internal training for their employees.She is also a well-known domestic image guide for high-end club entrepreneurs with solid teaching skills and fashion concepts.

The training institutions she has served include IBM(China), Ford Motor (China), Johnson Controls, Huaxia Dun & Bradstreet (China), Bracco Xinyi (China), Kodak (China) Co., LTD., SAIC Volkswagen, General Motors , China Mobile, Agricultural Bank of China, China Construction Bank, Pacific Investment Management Company, Pacific Insurance Company, AIA Insurance Company, Shanghai Shendi Group, Shanghai Huangpu District Youth League Committee, Shanghai Huangpu District Youth Center White Collar Home, etc.

A. Colour Matching Training Class

2 hours online + 2 days offline

Tuition fee: RMB3,800 

B. Colour Matching Professional Class

2 hours online + 4 days offline (including 2 days online + 2 days offline colour matching training class)

Tuition fee: RMB8,800 (Gift: half-year online colour course & offline colour salon)

Certificate: Course Certificate issued upon completion (jointly authenticated by COLORO\SFDA\SIFEC)

Colour Matching Training Class

2 hours online & 2 days offline (12 hours)

Colour Matching Professional Class

2 hours online & 4 days offline (30 hours)

<Rolling classes throughout the year>