【Course Introduction】

◇ Digital Fashion Product Planning from Zero to One

◇ Strategy Guide for Digital Fashion Retail Traffic Systems

◇ Detailed Explanation of Brand Private Domain Traffic Operations from Scratch

◇ Building a Digital Retail Team from the Ground Up

【Target Students】

◇ Fashion retail industry professionals

◇ Fashion boutique owners

◇ Independent designer brand owners

◇ Newcomers aspiring to enter the fashion industry

【Course Content】

Part 1 Brand Strategy in the Era of Digital Fashion Retail

How to efficiently tell your brand story?

Why emphasize the establishment and implementation of brand persona?

Part 2 Product Planning in the Digital Fashion Retail Industry

How to reclassify customers?

How to reorganize customer needs?

How does digitalization change the weighting of product value?

Part 3 Scenario Operations in Digital Fashion Retail Models

The importance of visual aesthetics and how to improve it?

How do digital social scenarios determine sales?

How to shift sales staff’s stance toward digital marketing?

Part 4 Talent Breakthrough in Digital Fashion Retail Teams

How is the KPI system for store staff lagging behind the times?

Why do brands spend heavily to find streamers but do not cultivate them?

Where are the breakthroughs in digital talent hiring and selection systems?

【Faculty Team】

Tomy Zhou

Senior Career Coach

Fashion Social Media Freelance Writer

Independent Brand Consultant

Program Leader, teaching Introduction to Professionalism, Career Planning, and Brand New Media Strategy

【Tuition Fees】

¥3500

【Course Duration】

2 days