【Course Introduction】

Contemporary fashion designers need to possess a keen sense of digital marketing and storytelling skills. This program keeps up with the times by combining creativity and fashion design skills with in-depth knowledge of fashion industry marketing, communication, and business. It not only teaches design and production techniques but also includes relevant market insights, allowing creativity and business to progress together, leading you into the fashion industry.

【Target Students】

This program aims to introduce students to the fashion industry from both creative and business perspectives, making it ideal for those passionate about fashion and seeking to acquire cross-disciplinary skills.

【Course Content】

In this program, students begin by learning the basic concepts and fashion skills, developing fashion design, and exploring how to elevate their design concepts through creative research. The curriculum also covers important topics within the modern fashion industry, such as how to build a social media ecosystem and the current and emerging technologies that can be applied in fashion design.

Students will learn the design language of haute couture and ready-to-wear by deconstructing and analyzing garment structures, understanding the entire fashion design process, from fashion illustrations and pattern-making to the final finished garment. In addition to fashion collection design and production, the program includes key marketing principles and the importance of content management for fashion brands, enabling students to analyze and develop communication strategies suitable for the fashion market.

The course also teaches students how to identify and define their own personal collections, further developing their series with consideration for collection planning, pricing, product development, and manufacturing processes. They will apply these skills to their own collections, learning how to manage every aspect of production within the broader fashion supply chain. Finally, students will present their designs in a portfolio, developing relevant business strategies and creating business plans to give their designs a commercial edge.

This program imparts a wide range of skills and knowledge in fashion design and marketing, laying the foundation for students' careers in the global fashion, luxury, and creative industries. With a comprehensive understanding of communication and fashion marketing, students will gain diverse skills to adapt to any career related to fashion and luxury goods. The course is part of fashion design education, with a core focus on fashion design, allowing students to specialize in their area of interest and develop unique professional abilities.

【Faculty Team】

1. Art Director at Istituto Marangoni Shanghai

Francesco Fioretto

Francesco Fioretto, the Art Director at Istituto Marangoni Shanghai, has extensive experience and understanding in the field of fashion luxury advertising and creativity. He has collaborated with numerous luxury fashion brands, transforming concepts and wisdom into visual art that resonates with diverse audiences. A talented graphic designer, he brings life and passion to otherwise mundane tasks, turning them into vibrant and impactful artistic creations. Each successful project he completes is widely shared and recognized, injecting fresh ideas and perspectives into the brand image of luxury fashion.

2. Head of Fashion Design & Marketing Program

Kristian Steinberg

Specializing in Textile Arts, Tailoring, and Pattern Cutting.

Graduated in Men’s Fashion Design from Central Saint Martins, London in 2005.

Collaborated with Finnish bespoke footwear brand The Left Shoe for design projects.

Taught Fashion Design at the University of Westminster in the UK and at the EKA (Estonian Academy of Arts) in Tallinn.

In 2007, Kristian founded his own men’s fashion brand.

Currently, he serves as the Academic Director at Shanghai Visual Arts College while also being a Visiting Lecturer at Istituto Marangoni Shanghai.

【Tuition Fees】

Spring Intake: ¥65,000 per year (including registration fee and tuition)

Fall Intake: ¥150,000 per year (including registration fee, tuition, and intensive training fee)

*On-campus dormitory and dining services are available, not included in tuition fees.

【In-take Dates】

Spring Intake: March 20

Fall Intake: September 1