【Course Introduction】

This program is co-hosted by the Glorious Sun School of Business and Management at Donghua University and the FABA Fashion Business School at Shanghai International Fashion Education Center. This program is designed to enhance participants' professional and management skills, empowering fashion elites to grasp industry trends and navigate the transformation of the industry economy. The training gathers top-tier international fashion innovation forces, focusing comprehensively on the latest industry dynamics, with a strategic aim of shaping the future leaders of the fashion industry. The curriculum is precisely designed to analyze industry intricacies and address the complexities of the industry landscape.

This is the only high-level executive program in China that is jointly created by universities and the fashion industry, offering certification. Upon enrollment, participants will have lifetime access to alumni services and free learning opportunities for open course modules. The specific open course modules will be communicated to alumni in advance according to the annual course setup. The first three cohorts can attend all projects and related activities free of charge.

After more than two years of practice and operation, the program retains its premium courses and faculty, while continually updating and expanding course modules and teaching resources. The annual updates and iterations of the course modules and field investigation content are in line with industry development trends, continuously incorporating new knowledge systems and resource support, integrating industry, business, and educational resources.

The program aims to create the only alumni network for future leaders in the fashion industry, aggregating outstanding talent within the industry. It fosters open-mindedness, offering unique interaction opportunities with international faculty and guest leaders, both in and outside the classroom, to share insights on global fashion industry trends and trajectories.

【Target Students】

◇Senior management talent in the fashion industry

◇Fashion brand founders and owners

◇Experienced buyers, designers, and media professionals seeking improvement in business management skills

【Course Content】

Part 1 Industry Analysis: Industry, Business, and City

◇The Development and Trends of the Global Fashion Industry

◇The Fashion Landscape of the Four Major Fashion Weeks and Key Fashion Influencing Countries

◇The Evolution and Future of Shanghai Fashion Week

◇Case Study: The Fashionization of Commercial Real Estate

Part 2 Mobile Internet: Content and Channel Transformation and Innovation

◇The Disruption and Transformation of Consumer Scenarios and Mindsets in the Fully Mobile Internet Era

◇The Path to Transformation in Content Marketing Based on Human Nature

◇Future Trends and Channel Advantages in Mobile Internet

◇Case Study: The Development and Model of Content Marketing on the Douyin Platform

Part 3 Digital Fashion: The Comprehensive Digitalization of the Fashion Industry

◇Digital Fashion Design: The Fusion of Art and Technology

◇Digital Supply Chain: On-demand Manufacturing and Supply Chain Process Reengineering

◇Immersive Experience: The Perfect Combination of Commercial, Art, and Fashion

◇Case Study: Digital Immersive Fashion Shows in the Post-Pandemic Era

Part 4 Innovative Marketing: Cross-border, Domestic Trends, IP, and Celebrity Marketing

◇The Concept and Inner Workings of Cross-border Collaborations

◇The Value of IP Economics and How to Build It

◇The Scope and Marketing Strategies of Celebrity Economics in New Scenarios

◇Case Study: Brand Collaborations and Celebrity Marketing Examples

Part 5 Brand Communication: Shifts and Regulations in Media Transformation

◇Strategic Shifts in Brand Communication Post-Media Transformation

◇Timely Communication Ethics and Regulations

◇Intellectual Property Protection in Brand Development

◇Case Study: Communication Strategies for Fashion Brands on Social Media Platforms

Part 6 Trends and Opportunities: Sustainable Fashion & the Fashion Metaverse

◇Traceable Supply Chain Systems

◇Full-Process Sustainability: From Creation to Packaging

◇The Breaking of Boundaries in the Fashion Industry: The Metaverse, NFTs, and Virtual Idols

◇Case Study: Virtual Idols and the Fashion Industry

Part 7 Fashion · Golden Touch Club Salon

Brand Owner Case Study Analysis / Alumni Star Share / Themed Visits

Part 8  Cutting-Edge Visits: Shenzhen Workshop

Shenzhen - Industrial Development and Business Upgrade under the Policy Advantages of the Guangdong-Hong Kong-Macao Greater Bay Area

【Faculty Team】

Bian Xiangyang

Vice President of China Fashion Designers Association, Professor at Donghua University, Doctoral Supervisor. Chairman of the Academic Committee of China Fashion Designers Association, Member of the Science and Technology Expert Committee of China Apparel Association, Member of the Expert Committee of China's SME Brand Building Demonstration Base, and Member of International Textile and Apparel Association (ITAA). Secretary-General of Shanghai “Fashion Capital” Promotion Center, Visiting Scholar at Harvard University, Awardee of the "New Century Excellent Talent Program," "Shanghai Pujiang Talent Program," and "Shanghai Leading Talent Reserve."

Zhang Zhe

Part-time Professor at Paris Fashion Institute (lFM) and Tsinghua University Academy of Fine Arts. CEO of Shanghai Chenjin Apparel Consulting Co., Ltd. Collaborated with multiple Chinese and foreign companies, serving as an advisor and China representative. Cooperating enterprises include Shenzhen Atai Apparel Co., Ltd., Shenzhen Jihoufeng Apparel Co., Ltd., Beijing Jifen Apparel Co., Ltd., French FOB, French POLUX, Shenzhen New Vision Apparel Co., Ltd., French AVH, Shenzhen Liangzi Apparel Co., Ltd., Ningbo Feige Group, and Shenzhen Massfil Fashion Co., Ltd.

Shao Feng

Vice Secretary-General of Shanghai Fashion Week Organizing Committee, General Manager of Brand and Fashion Department of Orient International Group, General Manager of Shanghai Textile Group (Europe) Co., Ltd. Executive Director of the “China Cup·Taiku” Competition Organizing Committee.

Simon Collins

Founder and CEO of global design education platform WeDesign.org; Founder of FCD (FashionCultureDesign) Salon and Forum Series; Keynote Speaker at Copenhagen Fashion Summit; Former Dean of Parsons Fashion School in New York; Former Creative Director for Nike's APAC region.

Wan Xiaojun

Deputy Secretary of the Party Committee of Changshu Garment City, Director of the Management Committee, Secretary of the Party Committee of Mocheng Street, Party Secretary and Chairman of Changshu Garment City Group Co., Ltd.

Liu Yong

Associate Professor and Master’s Supervisor at Wuhan Textile University’s School of Fashion; Top 10 Chinese Fashion Designers, Winner of the China Fashion Design “Golden Peak Award”; Council Member and Executive Committee Member of the China Fashion Designers Association. Artistic Director of “LIUYONG Private Series”; Artistic Director of Wuhan Yuda Hua Group. Awarded "Top Ten Textile and Fashion People" in 2017. Released collections at New York Fashion Week in September 2018. Regularly showcases works at China International Fashion Week and has served as a judge for the China Popular Fabric Design Competition and the “Changshu Garment City Cup” Casual Wear Design Competition.

Ji Wenbo

Vice President of China Fashion Designers Association, President of Guangdong Province Fashion Designers Association, President of Xiamen International Fashion Federation, Director of China High Fashion Association, Official Ambassador of China-US Fashion Week, Top 10 Chinese Fashion Designers, Winner of China Fashion Design “Golden Peak Award,” China’s Most Commercially Valuable Fashion Designer, Lifetime Achievement Award of Shanghai International Fashion Week, BQ Fashion Master, Lifetime Achievement Design Master of "Fashion Mr."

Chen Yijun

Managing Partner of Ying Shi China Venture Capital Fund, Managing Director of Fashion Center at Bailian Group, Managing Partner of Bailian Group Fashion Industry Fund, Managing Partner of Silk Road Cultural Tourism Industry Fund. Years of experience in commercial real estate development and operation management, and established multiple commercial, cultural, and tourism funds. Former President of Fosun Group’s Commercial, Tourism and Cultural Industry Investment Fund, Vice President of Chia Tai Group's Commercial Real Estate, General Manager of Commercial Management Center at Shenggao Land (now Greenland Hong Kong) Group.

Wang Wei

Master's degree from the University of Leeds Business School, skilled in luxury retail operations, product planning, and visual merchandising. Former Director of Product Procurement and Art Merchandising at Gucci China, winning nearly 6 billion in sales and 59% growth for the brand during 2017-2018. Former Director of Product and Planning at Burberry, Greater China, Former Product Director at Givenchy Greater China, and has also worked in product procurement and market operations management at Chanel and Celine. Has lectured at Donghua University, New York Fashion Institute, University of Surrey (UK), Istituto Marangoni (Italy), and Skema Business School (France).

Zhu Weiming

PhD, Graduate Supervisor, Vice Dean of International College at Zhejiang Sci-Tech University, Secretary-General of Zhejiang Fashion Industry Association, Deputy Director of China Fashion Association's Customization Professional Committee, Member of China Textile Engineering Society's Apparel and Fashion Committee, Independent Director of Zhejiang Semir Garment Co., Ltd., Visiting Scholar at North Carolina State University (NCSU) and New York Fashion Institute of Technology (FIT). Main research interests include fashion brand operation, internet business models, global high-end customization, and textile and garment industry upgrading.

Yuan Yafang

Vice President of Markor Fashion (Shanghai) Commercial Co., Ltd.

Zhou Jianheng

Professor and Doctoral Supervisor at Glorious Sun School of Business and Management atDonghua University, Visiting Scholar at University of North Carolina, USA. Has extensive experience in research on fast fashion supply chain strategies and supply chain coordination and resource allocation. Has led several national and provincial-level key projects, and relevant research findings have been applied in garment enterprises. Author of publications such as “Illustrated Modern Logistics,” “Supply Chain Management: Theory and Experiment,” “Logistics Information System Application Cases,” and “Operations Management.”

Liu Dongsheng

Head of the Business Administration Department and Associate Professor at Glorious Sun School of Business and Management at Donghua University, Master’s Supervisor. He has extensive teaching and research experience in business administration and marketing. He has rich experience in MBA teaching and executive-level management training and has participated in and led many research projects. He also collaborates closely with domestic and international consulting firms and enterprises in the fashion, automotive, garment, luxury, and modern services industries. Member of the China Marketing Association. Multiple times awarded Donghua University’s "Most Popular MBA Teacher" and "My Favorite Teacher."

Gao Changchun

Professor at Glorious Sun School of Business and Management at Donghua University, PhD in Economics, Doctoral Supervisor. Member of the 4th and 5th Shanghai Theoretical Economics Discipline Review Panel. Deputy Director of the Professor Committee at Donghua University’s School of Management, Committee Member of the Academic Committee at Donghua University, Director of the “Creative Economy and Innovation Services” Think Tank Research Base at Donghua University, Chief Expert of the “Shanghai Fashion Design and Value Creation Collaborative Center,” and Head of the “Shanghai Fashion Industry Development Strategy Research Platform.”

【Tuition Fees】

¥85000 

【Course Schedule】

May - November

< One Session per Year>