【Course Introduction】

This course will help students learn how to create fashion communication events with high industry impact in the fashion and lifestyle fields, and provide opportunities to

become key opinion leaders in the communication industry. Students will learn how to find unique communication positioning and style, create and optimize text and visual content around brands and products, secure quality media exposure, and attract loyal fans and user traffic.
The course runs in a 9-day cycle, consisting of 4 days of offline weekend classes and 5 days of online practical guidance. It will be taught by a team of instructors and guest lecturers with extensive industry experience in their respective fields. The instructors will share their core skills accumulated from years of practice to help students find distinctive communication creativity and style and guide them through social media channels and practical applications.
The course combines informative lectures and practical exercises, and students will enhance their skills in content creation through a series of practical exercises, improving their ability to position, write soft articles, shoot and edit materials, and publish content.

【Programme Objectives】

○Understand the ethics and standards in communication

○Gain knowledge about the current state, types, formats, and value of the short video industry

○Learn how to establish a recognizable communication image

○Learn how to create and optimize text content

○Learn how to enhance the quality of visual content

○Learn how to create a unique personal style

○Learn how to attract a loyal fan base and generate strong user traffic

【Target Students】

○Passionate about life with a strong curiosity for fashion lifestyle, local life, and more

○Skilled in recommending products, sharing experiences, and interested in continuously monetizing talents and hobbies

○Possess a unique aesthetic sense, perspective, and strong hands-on ability

【Course Overview】

○Course Location: Shanghai International Fashion Education Center (SIFEC)

○Certificate Issued: Course Completion Certificate by SIFEC

○Course Duration: Starts on February 26, 2022, with monthly intakes

○Offline: Saturdays and Sundays (two weekends)

○Online: Monday to Friday (Assignments submission, review, and Q&A; Assignment posting; High-quality work will have opportunities for promotion and monetization)

○Course Topics: Fashion & Food, Fashion & Apparel, Fashion & Health

Course Fee: 6800 RMB per person (Includes certificate, material pack, offline & online classes, and store visit check-in costs)

【Course Assessment】

Instructor Assessment and Guidance

Instructors will regularly conduct informal assessments of students' progress and provide constructive feedback. They are required to follow the course outline and schedule, helping each student with their learning journey. The course does not include formal tests but will set assignments and check-in requirements for each module. The center will conduct a comprehensive evaluation based on attendance, class participation, assignment completion, and learning outcomes. Students who meet these criteria will receive a certificate of completion.

Opportunities for Outstanding Students

Exceptional students will have the opportunity for targeted training and job placement (in collaboration with platform partners). After the course, through selection and instructor recommendations, the center, in partnership with Foodism, will choose outstanding students to offer a comprehensive development plan. These students will be contracted to become platform influencers, receiving exposure on multimedia platforms, resource matchmaking, professional agency services, and contracts. This support will help top students gain traffic, build high-recognition accounts, and increase monetization potential.

Instructor Team

Faculty of Shanghai International Fashion Education Center.

Experienced short-video content creator KOLs as guest instructors.

Senior account operation and content management lecturers.

【Course Setting】