【Course Introduction】
SIFEC International Brand Buyer Advanced Training Course will let you know the system of international brand buyer and master related knowledge of professional purchasing, marketing and commodity management. The course is divided into ten modules according to the buying process. In the gradual learning with partners from different positions in the fashion industry, you will be able to work out a complete set of project planning.
【Enrollment Target】
Person who wants to be a fashion buyer
【Course Content】
Before purchase
-Fashion System and Analysis of Retail Environment
-Fashion Trends
-Fabric Science
-Product Development Planning and Ordering Meeting
In purchase
-Buyer and Purchasing Plan
-Merchandise Distribution Management in Retail Stores
-International Trade and Supply Chain Management
Post purchase
-Fashion Marketing
-Fashion Visual Marketing
-Fashion E-commerce Operation
Project Planning Report and Defense
【Introduction of Teachers】
Sabrina
Associate Dean, FABA Business School, Shanghai International Fashion Education Center
Chief Commercial Officer, Lagardere, one of the world's top three travel retail companies
Adjunct Professor for cooperative projects of Fashion Institute of Technology (FIT), North Carolina State University and Donghua University. She has taught at University of Surrey in UK, Istituto Marangoni in Italy, IFA Paris and other colleges. Also, she has nearly 20 years of working experience in the fashion fields of merchandising, art display, retail, logistics, marketing, customer relations and etc. She is currently the Chief Commercial Officer of Lagardere, one of the world's top three travel retail companies. Previously, She was the Director of Merchandise and Art Display for Gucci China and led Gucci to achieve rapid growth in recent years, reaching 6 billion performance. She holds a Master's degree from Leeds University Business School (UK). She has worked for Celine and Chanel, and started at Givenchy nine years ago as the Director of Merchandise for Greater China, before becoming the Director of merchandise for Burberry China.
Yi
Founder &CEO
Mi Mu Brand Management Agency (Sustainable Business)
Milan Expo Brand Consultant Co., LTD. (International Business)
1.Business Planner
2008 founded the British fashion brand UF
2013 founded Asian Office of FASHIONBI (Italian digital marketing agency)
2014 founded Milan Expo Brand Consultant Co., LTD
2019 founded Mi Mu Brand Management Agency
2.Brand Marketing Strategy Consultant
Service brands include: Gucci, Moncler, Shanghai Tang, Alberto Guardiani, Furla, Benetton Group, Mango, Ecco, Ray-Ban, Abercrombie & Fitch, Tendence, Angry birds, etc.
3.Instructor for Bachelor and Master's Degree (bilingual teaching both in Chinese and English)
School of Knowledge Economy and Management (SKEMA) in France (QS World University Rankings: 11th for Marketing Subject): Master | Design Thinking; Bachelor | Marketing
Istituto Marangoni (one of the Top 3 global design schools for comprehensive strength): Master | Fashion System, Marketing & Communication, Product Management, Pricing, Fashion Advertising, Omni-channel Retail; Bachelor | Fashion System, Fashion Marketing, Marketing, Fashion Sociology, Brand Analysis, Digital Marketing, Fashion Brands, Creative Research, Luxury Business Models, Business Plans; Corporate Training | Fashion Basics
Shanghai International Fashion Education Center (SIFEC): Corporate Training | Omni-channel Retail; Vocational Training | Marketing, Brand Marketing, Fashion System
National Open University, Shanghai: Bachelor | Neuromarketing, Consumer Journey, Brand Introduction, Brand Revival
MAX
Design Director, OY LONDON/JOYRICH
Consultant, AQUASCUTUM/ILARIA China
Director of Merchandising, US POLO ASSN,
Commodity Planning Director, VANCL
Lead Designer, BALLY Gold,
Founder of designer brand YUHUA.
-is good at brand differentiation positioning, merchandising design, commodity planning mode.
Binbo
Senior Display Designer of a famous Italian luxury brand in China
-has more than 10 years of experience in international brand visual display and brands he has worked for involved clothing, jewelry, watches.
-is familiar with international brand store display, window design and implementation process.
-has a great wealth of experience and unique insights in project planning, practical operation and management of brand display design
-worked for Cartier, M MISSONI, ST. JOHN, ESCADA, NIKE GOLF and so on.
【Course Fee】
¥25800
【Course Duration】
15 days in school & practical buying practice & graduation work tutoring
<Rolling classes throughout the year>
400-921-6575
info@sifec.edu.cn
No.652 Changshou Road, Putuo District, Shanghai
公安备案号：31010702003342 
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